BYD Seal 7 Launch
BYD Seal 7 Launch
Dubai, UAE
Dubai, UAE
A complete launch event experience for the BYD Seal 7, covering the entire venue's LED look and feel, the reveal moment choreography, 3D modeling and rendering in Unreal Engine, and live show control synced to the MC's cues. Branding was developed in-house based on client feedback, giving the space a cohesive identity from entry to reveal.
A complete launch event experience for the BYD Seal 7, covering the entire venue's LED look and feel, the reveal moment choreography, 3D modeling and rendering in Unreal Engine, and live show control synced to the MC's cues. Branding was developed in-house based on client feedback, giving the space a cohesive identity from entry to reveal.
ventuz
Visual Design
Creative Direction
Branding
animation
Live Show
Show Running
ventuz
Visual Design
Creative Direction
Branding
animation
Live Show
Show Running
(1) my role
you are filled with determination
Handled branding, look and feel of the full venue LED setup, 3D modeling and rendering, live show control, and real-time show running synced to the MC throughout the event.
Handled branding, look and feel of the full venue LED setup, 3D modeling and rendering, live show control, and real-time show running synced to the MC throughout the event.
Handled branding, look and feel of the full venue LED setup, 3D modeling and rendering, live show control, and real-time show running synced to the MC throughout the event.
(2) used tools
Unreal Engine (3D modeling & rendering) · LED display systems · Live show control · Real-time trigger system
Unreal Engine (3D modeling & rendering) · LED display systems · Live show control · Real-time trigger system
(3) result
The audience was made up of influencers, which turned the event into an organic content moment — the reveal generated significant social sharing and brand awareness well beyond the room.
The audience was made up of influencers, which turned the event into an organic content moment — the reveal generated significant social sharing and brand awareness well beyond the room.
The audience was made up of influencers, which turned the event into an organic content moment — the reveal generated significant social sharing and brand awareness well beyond the room.
